Fractional Summit : Highlights Day One 11.15 – 12.00

11:15 Panel Discussion: Key Learnings From The Americas. Despite challenging market conditions, fractional real estate in North America has grown from nothing to a $1.6 billion dollar per annum business today. The majority of this growth has been attributed to the US consumer market. We are joined by an expert set of US fractional professionals who cumulatively have over 150 years experience managing within this growth phase.

The panel gives detailed insight about their fractional ownership journey: the ups and downs along the way, and their view on what the European marketplace can expect over the next few years.

Panel:

Wayne Sobien, Vice President, First American Title Insurance Company
Luca Franco, President, Luxury Leisure Properties International
Wally Hobson, Founder and President, Hobson Advisors
Gregg Anderson, Global Managing Director, The Registry Collection
Moderator: Dr Richard Ragatz, President, Ragatz Associates

Wayne Sobien, Division Vice President, First American Title Insurance Company. Wayne Sobien received his undergraduate and law degrees from the University of Florida. He has practiced law in Florida for over 27 years. Wayne is a member of the Executive Council of the Real Property, Probate and Trust Law Section of The Florida Bar, Chair of the Problem Study Committee and a member of the Condominium Law and Title Insurance Committees of the section. He is also a Trustee member of ARDA. He has been working in the vacation ownership field for 10 years and has authored numerous educational articles and materials on subjects relating to real estate and title insurance.

Luca Franco, President, Luxury Leisure Properties International LLC. Luca Franco is the founder of Luxury Leisure Properties International LLC. Luca oversees the complete portfolio of services offered by LLPI to leisure real estate developers, property investors and hotel companies.

Luca was previously JV Partner with Strategic Hotels & Resorts and Chartwell Grupo of the Ancira family; Luca was previously President of the European/Middle East Division of DCP Int’l, which specializes in the design, marketing and sale of equity residence club memberships at luxury resort and urban locations worldwide, and was responsible for expanding US operations into an international business based in London. Prior to this Luca was charged with establishing the European platform for Exclusive Resorts. He had also started and implemented several private residence clubs in Europe, which include, among others, the Four Seasons Private Residence Club Palazzo Tornabuoni (Florence, Italy) and Palazzo Pauly (Venice, Italy).

Wallace Hobson, Founder, Hobson Advisors.Wallace Hobson is a real estate advisor with more than 30 years of experience. For the last ten years, Mr. Hobson has specialized in the resort industry, domestically and internationally. He is the leading international expert on fractional real estate, having completed nearly 200 fractional assignments worldwide. He works extensively with developers, land planners and architects to create market driven master plans for large destination mixed-use resort communities. His forte is deriving creative strategic solutions designed to capitalize on market opportunities and maximize economic returns to investors.

Most recently, Mr. Hobson served as Managing Director of the Americas for NorthCourse Leisure Real Estate Solutions, a Group RCI and Wyndham Worldwide company, and was responsible for overseeing all advisory services in North, Central and South America and the Caribbean.

Gregg Anderson, Global Managing Director, The Registry Collection. As the global managing director, Mr. Anderson is the overall company lead and responsible executive for The Registry Collection brand, an elite exchange program linking more than 135 luxury shared vacation ownership resorts, representing over 160 developments worldwide. He provides strategic direction to a group of product managers in seven regional offices. He is a frequent speaker at conferences and is one of only a handful of authorities on the subject of luxury shared vacation ownership and the concept of reciprocal use programs for this niche segment.

Before joining Wyndham Exchange and Rentals, the parent company of The Registry Collection, his career included positions as Vice President of Acquisitions for Intrawest, Senior Vice President of Sales and Marketing for ClubCorp; and various positions in brand management with The Walt Disney Company in the United States and Japan.

Gregg holds a bachelor’s degree from Florida State University in the United States and attended graduate school in Florence, Italy. He lives with his wife and two teenage sons in Florida. In his spare time he is actively involved as an executive with The Boy Scouts of America.

Dr Richard Ragatz, Ragatz Associates Richard L. Ragatz, Ph.D. is President of Ragatz Associates. His academic background includes a Bachelor’s degree (1961) and a Master’s degree (1963) from the University of California, Berkeley, and a Ph.D. degree in City and Regional Planning (1969) from Cornell University.

Dr. Ragatz has achieved international recognition as the leading feasibility analyst and market researcher in the resort real estate industry. He has been involved in more than 2,500 studies in virtually every state and over 70 countries. Clients include most major developers and lenders in the resort industry. Areas of specialty include feasibility analysis, consumer and product research, economic impact analysis and project assessment.

Fractional Summit attracts Middle East developers

Next month’s Fractional Summit will be attended by a delegation of Middle Eastern developers keen to learn more about the fractional ownership property model.

Michael J. Tolan of World Class Group is bringing delegations from Dubai, Egypt, Lebanon and Cyprus to attend Europe’s largest fractional property business-to-business event to see how other successful developers have included a fractional component into to their overall real estate offering.

The conference will be powered by some of the world’s key experts on fractional real estate, and case studies will shared with the audience. Last year, over 200 attendees from 23 countries were on hand and this years conference promises to shine with success stories from Spain, Thailand, and many other resort destinations that typically sold whole ownership in the past.

Legal experts will also be hand to field questions as to how consumer protection and structures that provide integrity must be created to attract consumers to invest in this newest alternative in property ownership.

Tolan believes that once the educational process meets the mindsets of both consumers and developers, more home grown fractional developments will begin to spring up in a new frontier market, the backyard of property development locations. This will be possible when the developers understand that this type of product must be up market, seamless in usage plans and well managed. Companies such as the Registry Collection are leading the market of more stylish top end fractional developments by adding a portfolio of spectacular year round lifestyle benefits as icing on the cake.

World Class Group will be releasing a complimentary buyers introduction guide to fractional ownership at the close of the Fractional Summit conference, The Power of Property Partnerships, as a free download from their website.

“Fractional Ownership provides a perfect solution to consumers who desire to have a foothold in there ideal getaway destination, without having to foot the entire acquisition costs, as this is also shared by other partners who also share the usage of the asset” he said. “ Typically a consumer will acquire from 1/4 to 1/15 of the equity of the property, allowing them to use the holiday home only for the time they actually would need it, or have the added advantage of placing it into a rental revenue pool” he said. “ This asset sharing concept is simply where the smart money is moving” said Tolan.

Fractional Summit : Highlights Day One 10.00-10.30

10:00 State Of The Industry – An Update On The European Fractional Ownership Marketplace 2009. An update on the findings from Northcourse’s 2009 study on trends in European fractional real estate and projections for the future.

Claud Attalla, Managing Director, Northcourse Leisure Real Estate Solutions

Claude Attala is Global Managing Director of NorthCourse Advisory Services, a subsidiary of Wyndham Worldwide Corporation and the leading global specialist in comprehensive research, consulting and project management in all sectors of the leisure real estate industry. Attala joined NorthCourse in 2005 as the Managing Director of Business Development in the Middle East. In that role, Attala was responsible for setting up partnerships with real estate developers on mixed-use projects in the Middle East region. In addition to setting up NorthCourse’s Middle East regional office in Dubai, Attala was involved in setting up a joint venture agreement between NorthCourse and Qatari Diar Real Estate Development Company to establish a luxury real estate brokerage company in parts of the Middle East and North Africa.

Prior to joining NorthCourse, Attala was the Head of Planning and Operations for the Qatar Tourism Authority, where he was responsible for the development of a long-term strategic master plan for tourism as well as the classification system for hotels and tour operators. In addition, he set up the business development team to assist potential investors and developers with tourism-related projects in Qatar.

Throughout his more than 15-year career, Attala has also held various operational, sales and marketing positions with leading hospitality companies based in Jordan, the United Arab Emirates, Qatar, Saudi Arabia, the United Kingdom, and Luxembourg, including Radisson SAS, Intercontinental Hotels, and Sheraton.
Attala is fluent in English and has a good understanding of both French and Italian. He holds a Bachelor’s degree in business administration.

Fractional Real Estate Report

*Trends In Fractional Real Estate Report Europe 2009 – £99.00

Commissioned by FractionalLife.com and Northcourse Leisure Real Estate Solutions and published in April 2009, this 92 page research paper is the first dedicated report on the growing fractional real estate market in Europe. The key findings were presented by Claude Attala, Global Managing Director, Northcourse Advisory Services at Fractional Summit 2009 in London http://www.fractionalsummit.com and is exclusively available here to purchase.

CONTENTS

1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION
2.1 Objectives of Report
2.2 Approach and Methodology

3.0 FRACTIONAL REAL ESTATE OVERVIEW
3.1 Introduction
3.2 Private Residence Clubs
3.3 Traditional Fractions
3.4 Product Summary
3.5 Fractional Ownership Opportunities
3.6 The European Legal Approach to Fractional and Shared Real Property
3.7 Country Specific Real Property Legislation
3.8 SWOT Analysis

4.0 FRACTIONAL REAL ESTATE IN EUROPE
4.1 Current Supply in Europe
4.2 Current and Emerging Players
4.3 Estimated Sales and Growth of the Market
4.4 Prevalent Industry Challenges
4.5 Predictions for the Future

5.0 TOURISM TRENDS
5.1 Introduction
5.2 The Current Economic Situation
5.3 Global Tourism Performance
5.4 Europe Tourism Related Trends
5.5 Leading Destinations in Europe
5.6 Conclusion

6.0 MARKET DYNAMICS
6.1 Generic Demographic Behaviour
6.2 Conclusion

7.0 SECOND HOME OWNERSHIP TRENDS
7.1 Introduction
7.2 Residential Price Change
7.3 Second Home Ownership Trends
7.4 Key Outbound Buyer Markets Trends
7.5 Key Inbound Destinations for Second Home Ownership in Europe
7.6 Transportation Trends
7.7 Conclusion

8.0 FRACTIONAL INDUSTRY TRENDS
8.1 Introduction
8.2 Fractional Industry Trends

9.0 KEY FINDINGS FOR FRACTIONAL REAL ESTATE
9.1 Demand for Fractional Real Estate
9.2 Fractional Buyer Profile for Europe
9.3 Outlook and Opportunities
9.4 Conclusion

10.0 KEY FACTORS TO FRACTIONAL RESORT SUCCESS
10.1 Introduction
10.2 Factors for Success
10.3 Considerations
10.4 Fractional Marketing Appeals

11.0 CONCLUSION

12.0 NORTHCOURSE PRODUCTS AND SERVICES

13.0 FRACTIONAL LIFE

1.0 EXECUTIVE SUMMARY

Developers, planners, architects, and others working in the resort development industry are faced with the most challenging environment in generations in light of the recent turmoil in the financial markets. Opportunities still exist for well-funded developers not reliant on credit markets and the survivors in the resort industry will be those who successfully invent entirely new business models to cater to changing and developing consumer demands and trends. The fractional market has only recently entered the European market and many developers unable to sell whole-ownership units in appealing destinations are increasingly looking at fractional opportunities to generate sales.

The fractional real estate market is thought to be less affected by the credit crunch due to the following reasons:

• Many purchasers of fractional ownership are cash buyers and are therefore not dependent on obtaining a mortgage. If they do need to raise mortgage finance against their primary home, they are most likely to fall into the category of consumers which banks are still willing to lend to (high value in home and a sound credit rating).
• Trends in the past have illustrated that the people purchasing fractional ownership are not principally motivated by investment factors. It is predominantly sought as a lifestyle investment.
• A traditional second home purchase exposes the purchaser to the full purchase price, all the annual upkeep and maintenance costs and potentially long periods in which the property will remain unused. These are negatives aspects under the current market conditions.
• Under the current market conditions, trends have shown purchasers to be more cautious when considering an overseas property purchase. Whilst there are still undoubtedly strong levels of desire in the market, purchasers are now considering the purchase costs of the property with the furniture and annual running costs and comparing that to the usage and rental incomes they are likely to have. Many are deciding that that these costs are not acceptable which has resulted in a proportion opting not to buy whole ownership.
• Travel to destinations closer to home, including domestic travel is expected to be favoured against longhaul travel (UNWTO, 2009).

Fractional Summit Highlights Day One 9.15-10.00

09:15 Fractionals 101 – The Beginners Guide: A Complete Introduction To The Spectrum Of The Fractional Ownership Real Estate Industry.

An introduction to the industry definitions of fractional ownership, Destination and Private Residence Clubs and the basic characteristics of each. Outlining the key differences between fractional ownership, Destination and Private Residence Club business models including usage plans, preferred locations, pricing methodology and the success criteria for each.

Speaker : Sarah Rezak Glasgow, Rezak Resort Consulting

Sarah Rezak is founder of Rezak Resort Consulting, an international resort consulting and market research firm. She has conducted over 400 consulting assignments for resort developments in most U.S. states and over 12 countries.

Sarah began her career at Ragatz Associates in 1997. Her contributions there, including annual intensive study of the fractional interest and destination club industries, the creation of the firm’s annual Fractional Interest Conference, and numerous feasibility analyses, led to her recognition as a leading expert in fractional real estate.

In 2004, Sarah became director of business development for Storied Places, Intrawest’s fractional interest development and operations subsidiary. By 2006 she was managing director of Storied Places responsible for expansion and operations of four private residence clubs. When Intrawest decided to exit the industry, Sarah negotiated the sale of Storied Places to Fairmont Heritage Place and then managed all aspects of the transition for the new operator, the developer, owners associations, onsite resort teams, and the corporate office.

Sarah earned her M.B.A. from University of Southern California and her B.A. in Psychology from Wake Forest University. She lives in Los Angeles with her husband.

Judging panel for Fractional Life Awards revealed

The judging panel for the forthcoming Fractional Life Awards 2010 has been announced:

Philip Bacon, Managing Director of HVS Madrid and Managing Director EMEA & Asia, HVS Shared Ownership Services – a specialist division of HVS Global Hospitality Services.

HVS Shared Ownership Services EMEA & Asia is based in Madrid and focuses on the development of mixed used resorts and resorts developed around shared ownership business models such as Vacation Ownership, Residence Clubs, Branded Residences and Condo Hotels.

Philip is responsible for the delivery of all HVS hospitality services, including hotel valuations and feasibility studies, operator search and strategic business planning.

Piers Brown, Founder, Fractional Life. Piers founded Fractional Life in December 2006 following his MBA, completing his thesis on ‘fractional ownership’. Piers was previously a Sales and Marketing director- having worked in retail, the national media and one of the most successful fractional car clubs over his career. He’s also a qualified member of the Institute of Direct Marketing and Institute of Sales and Marketing Management.

Piers is a Founder member of FSOTA, the fractional and shared ownership trade association and speaks on fractional consumer trends throughout the world.

Eric Gummers, Partner, Howard Kennedy. Eric Gummers joined Howard Kennedy in September 2003 from Amhurst Brown Colombotti as part of the merger between the two firms. Eric is a corporate partner with 22 years´ experience. His expertise includes mergers and acquisitions, joint ventures, shareholder agreements and commercial contracts. A high proportion of his work is international. Eric is recognised for his specialised work in the hotel and leisure sector, particularly membership clubs, loyalty programmes, fractional, shared ownership and condo-hotels.

Cheryl Markosky, Journalist. Cheryl is a leading Property Journalist who writes for various national and consumer titles such as the Mail on Sunday, Location Location Location magazine and the Daily Telegraph to name but a few.

There’s still time for fractional real estate companies and individuals to submit their free award entry here.

Closing date for entries is Friday 22nd January 2010. Award winners will be announced on the second day of Fractional Summit 2010, 18-19 February, at the prestigious London Marriott, Grosvenor Square.

For delegate ticket information log onto www.fractionalsummit.com

HVS and PKI sponsor Fractional Summit 2010

Fractional Life is delighted to announce leading fractional ownership consultancy firms HVS and Peter Kempf International are the latest organisations to sponsor Fractional Summit 2010, Europe’s largest business-to-business fractional real estate conference, taking place 18-19 February 2010 at the prestigious Marriott London, Grosvenor Square.

HVS Shared Ownership Services, a division of the global hospitality services firm, provides consulting and valuation services, resort development services, and sustainable operations advisory services related to timeshare, fractional real estate, private residence clubs, condo-hotels, and hospitality-based mixed-use developments. Philip Bacon, MD of HVS Madrid office and also of HVS Shared Ownership Services EMEA & Asia, said: “HVS Shared Ownership Services is delighted to sponsor Fractional Summit 2010. We look forward to meeting a multitude of fractional real estate developers and other industry professionals who could benefit from our world wide experience in this sector.”

Peter Kempf International, with offices in London, Florence and New York, provides a full range of services to developers of luxury Private Residence Clubs. President & CEO Peter Kempf said: “I was a speaker at the first European Fractional Summit in 2008, and it amazes me how the conference continues to swell delegate numbers against a backdrop of challenging economic conditions. Fractional real estate has a bright future and I’m very pleased to support the growth of the conference.”

Launched in 2008, Fractional Summit 2010 continues as a two-day event and offers a unique opportunity to gain knowledge and meet all the key fractional real estate movers and shakers under one roof – making Fractional Summit an event not to be missed.

This year’s conference theme, ‘Changing times, Changing markets’ is designed to help and encourage new developers and industry professionals into the marketplace and explores the various different facets of the fractional real estate marketplace and the challenges the industry faces in light of the expected increase in fractional ownership product available throughout Europe in 2010.

Fractional Summit is the ideal place to get up-to date with the current market. With global appeal, the two-day event is packed with renowned speakers, group panels and presentations from worldwide experts. The event offers the perfect platform to network, learn and exchange information and ideas.

Johnnie Walker partners with Fractional Life

Fractional Life takes great pleasure in announcing Johnnie Walker, the world renowned No.1 Scotch whisky brand as supporting partner for Europe’s largest business-to-business shared ownership conference, the Fractional Summit, which takes place on February 18 and 19 at the prestigious London Marriott, Grosvenor Square.

Enjoyed by discerning whisky lovers in almost 200 countries and ‘still going strong’ after over 200 years, Johnnie Walker will be hosting an exclusive networking cocktail reception followed by ‘a journey of taste’ on the evening of 18th February.

Delegates will have the opportunity to discover Johnnie Walker whiskies and let their taste buds lead them through the world of big flavours with a series of tastings under the guidance of the JW Brand Ambassador.

Alex Ayres, senior brand manager for Diageo said: “Johnnie Walker constantly aims to delight its consumers by providing engaging experiences and as such we’re delighted to be supporting the event.“

“Fractional Life is delighted to be partnering with Johnnie Walker – a fitting blend of two stylish international luxury brands, promoting global hospitality in sharing ‘the good things in life’” said Tracey Carter, exhibitions and conference manager.

Launched in 2008, Fractional Summit 2010 continues as a two-day event offering delegates a host of opportunities to gain valuable insight into the fractional real estate market and meet all the key fractional B2B high flyers under one roof.

With a dynamic conference theme ‘Changing times, Changing markets’, the programme is focused on encouraging new developers and industry professionals into the exciting fractional marketplace to explore the plethora of timely opportunities presented that are now augmenting international real estate recovery.

Piers Brown, founder of Fractional Life, said: “We are confident that Fractional Summit 2010 will again be a simply unbeatable opportunity to acquire the latest news about market trends and innovations in fractional real estate worldwide.”

Fractional Summit 2010 is crammed full of renowned speakers, expert panellists and case studies.

Fractional Summit 2010 : The Venue

Fractional Life is pleased to announce Fractional Summit 2010, Europe’s largest business to business fractional property conference will be taking place 18-19 February 2010 at the prestigious Marriott London, Grosvenor Square.

Building on the success of 2009’s event which attracted over 210 delegates from 23 countries, Fractional Summit 2010 is the leading industry event bringing together key decision makers to drive the industry forward. The value of the event is what you learn, who you meet and the business you do.

Fractional Summit 2010 continues as a 2 day event and offers a unique opportunity to meet all the key fractional property movers and shakers under one roof – making Fractional Summit an event not to be missed.

Fusing contemporary chic with classic luxury, the 5-star London Marriott Hotel Grosvenor Square is London’s best address. Situated in fashionable Mayfair, just seconds from Park Lane and Oxford Street, this vibrant core of the historic West End brings together iconic shopping, theatre, dining and attractions while the city’s financial hub is only moments away. Originally built as a stately townhouse, bedrooms are tastefully designed with plush bedding, garden views, flat screen televisions and WiFi internet. The new Club Floor pairs a contemporary sensibility with the building’s grand proportions and features wooden flooring, four-poster beds and luxurious bathrooms with raindance showers. Select rooms open onto private garden terraces with fireplace. The hotel also boasts an exceptional array of Gordon Ramsay dining experiences from Michelin-starred maze and the relaxed maze Grill to indulgent In-Room Dining and Private Dining. Magnificent event space is superb for entertaining up to 1,000 guests.

Accommodation

Limited preferential room rates are available for delegates attending the conference

Visit www.marriottgrosvenorsquare.com and enter the promotion code or call +44 (0)800 221 222 quoting the rate code. The codes are as follows:

Standard Deluxe Room £170 + vat: Internet code – FSUFSUA, Call in code – FSUA

Executive Room £220 + vat: Internet code – FSUFSUB, Call in code- FSUB

1 x Bedroom Suite £420 + vat: Internet code – FSUFSUD, Call in code – FSUD

Nestled in the heart of Mayfair, London’s most exclusive neighborhood, adjacent to the tranquil gardens of Hyde Park. A relaxed stroll from Oxford Street and Bond Street’s stylish shops and London’s theatre land.

20 minutes by tube to the Canary Wharf business district.Just 10 minutes from Paddington Station and a 15-minute Heathrow Express shuttle ride to Heathrow Airport.

Fractional Summit 2010 Agenda

Wednesday 17th February

18:00 – 20:00 Early Delegate Registration.

Day One: Thursday 18th February

08:00 – 09:30 Delegate Registration, Networking Coffee and Pastries.

09:15 Welcome. Setting the scene for today with a look at the growth of fractionals and the challenges faced in today’s marketplace and beyond.

Piers Brown, Fractional Life

09:30 Fractionals 101 – The Beginners Guide: A Complete Introduction To The Spectrum Of The Fractional Ownership Real Estate Industry. An introduction to the industry definitions of fractional ownership, Destination and Private Residence Clubs and the basic characteristics of each. Outlining the key differences between fractional ownership, Destination and Private Residence Club business models including usage plans, preferred locations, pricing methodology and the success criteria for each.

Sarah Rezak Glasgow, Rezak Resort Consulting

10:15 State Of The Industry – An Update On The European Fractional Ownership Marketplace 2009. An update on the findings from Northcourse’s 2009 study on trends in European fractional real estate and projections for the future.

Nikola Reid, Consultant Middle East & Europe, Northcourse Leisure Real Estate Solutions

10:45 Key Learnings From The US Market. Despite challenging market conditions, fractional real estate in North America has grown from nothing to a $1.6 billion dollar per annum business today. The majority of this growth has been attributed to the US consumer market. We are joined by an expert set of US fractional professionals who cumulatively have over 150 years experience managing within this growth phase.

The panel gives detailed insight about their fractional ownership journey: the ups and downs along the way, and their view on what the European marketplace can expect over the next few years.

Panel: Wayne Sobien, Vice President, First American Title Insurance Company
David Disick, Club Elysee
Luca Franco, President, Luxury Leisure Properties International
Wally Hobson, Founder and President, Hobson Advisors
Gregg Anderson, Vice President, Global Product Management for Luxury Segment, Group RCI
Moderator: Dr Richard Ragatz, President, Ragatz Associates

11:30 Coffee.

12:15 The Value of Rentals and Exchange to Projects. Case Study and Presentation.

Nick Turner, VP and Head of New Business Development Europe, Registry Collection

13:00 Lunch

14:00 Panel Discussion: The Ultimate Fractional Trustee and Legal Q and A. Receive £1,000 of trustee and legal advice completely FREE. We are joined by experts from Citadel Trustees, Irwin Mitchell and Sirkin & Associates fractional lawyers to answer your questions from the floor. If you are a confirmed delegate and have a question you wish to be considered, please email info@fractionallife.com in advance.

Panel: Veranne Wilkinson, Managing Director, Citadel Trustees Limited
Alex Radford, Partner, Irwin Mitchell
Andy Sirkin, Owner, Sirkin Fractional Lawyers
Moderator: Eric Gummers, Howard Kennedy

14:30 Panel Discussion: – ‘Live Fractional Practical Exercises’ We are joined by experts from the timeshare, fractional, Destination and Private Residence Club’s marketplace. The panel will be presented with 3 ‘real live’ fractional property case studies submitted by delegate companies in the audience. With audience participation required, each panelist will provide practical comment and analysis on the cases submitted. Expect this session to be informative and controversial as each panelist shares the reasoning behind their suggested recommendation and takes questions from the floor.

Panel: Jerry Cobb, CEO, FOC (Fractional Ownership Consultancy)
Peter Hutchinson, Group Chairman, Citadel Trustees Limited
Peter Kempf, President & CEO, Kempf International

Philip Bacon, MD of HVS Madrid & EMEA & Asia, HVS Shared Ownership Services.
Moderator:

NEW MEDIA SESSIONS With total Internet advertising overtaking TV advertising spend in the UK (Sept 2009), the importance of online media channels to drive sales cannot be ignored. We hear from Industry professionals about the best way to integrate these new media channels into the 360 marketing mix

15:45 Is Web Search Engine Optimisation Dead? – The Rise Of Social Media. The stability in the future of web search has recently been put into question due to the impact of social media (Twitter, Facebook, etc.). Since people are doing more and more searches on social media sites this has given consumers unprecedented influence in helping to build a brand or destroy a reputation. Does this mean that social media will eventually replace search engines?

We’re joined by two sets of web experts: specialists in online search engine optimization and social media who will be debating the pros and cons of each discipline in the marketing mix and predicting how the online landscape will be changing over the next 12 months.

Panel: Fabrizio Harper, Head of Sales, FractionalLife.com
SEO: Alex Faiers, Managing Director, Addictivity.com

Social Media: Roy Bristow, 140 Property

Lloyd Salmons, Managing Director, Outside Line. Social Media Chair, Internet Advertising Bureau

Moderator: Greig Holbrook, OBAN Multilingual

16:30 How to make Social Media work for you across the globe

Speaker tbc

17:00 End Of Day One

17:15 Fractional and Shared Ownership Trade Association ‘Call for members’ meeting. The True Value Of A Fractional Trade Association. The Fractional and Shared Ownership Trade Association is the only trade association totally dedicated to promoting best practice in the fractional property market. The speaker presents the background behind this newly formed trade association, current membership benefits and the ongoing support of the RDO.

The speaker talks about the implications of the forthcoming European directive and legislation and FSOTA’s plans for the future.

Paul Gardner Bougaard, Chairman, FSOTA

18:15 – 20:30 Cocktail Reception

18:30 – 19:30 Business Card Swap This unique opportunity where you meet, exchange business cards and then move on to the next person could be the fastest, most beneficial and enjoyable 60 minutes of networking you will ever do. Meet 30-40 contacts in just 60 minutes!

19:30 – 21:00 – Whisky Tasting Hosted by Johnnie Walker Blue Label. Limited Places.

Johnnie Walker invites you to ‘Walk the Walk’ and Find Your Flavour: This is not a test; there are no rules and no wrong answers. Follow your instinct; trust your judgement and see where your taste leads you.

The three events run concurrently.

Day Two: Friday 19th February

08:00 Coffee and Pastries

09:00 How to sell fractional successfully. Valerie McDermott has been successfully selling luxury fractional real estate in the United Kingdom for the past 4 years. The speaker explains the various techniques she uses within the sales cycle and the points to consider when selling a luxury fractional product over whole ownership.

Valerie McDermott, Membership Executive, 47 Park Street – Grand Residences by Marriott

09:30 Panel Discussion: Mid Market Fractionals – Where Are The Buyers? The credit crunch and changing consumer preferences has made many companies assess their current sales pipeline and product ranges, and consider entering new markets, eg. what is the right fractional sales approach – timeshare or real estate sales techniques?

This session brings together senior executives from within the mid-market sector to discuss why and how they developed their products, the challenges they faced; what’s working and what isn’t in the current market and projections for the future.

Panel: Regan Berger, Director of Sales, Arcos Gardens

Fabrizio Harper, Head of Sales, Fractionallife.com

Bryan Lunt, Chairman, Absolute Group of Companies

Nick Turner, VP and Head of New Business Development Europe, Registry Collection

10:15 Meet The Agents Despite the current fall out in the whole ownership market, identifying sales agents who know how to effectively sell your fractional real estate development is notoriously difficult. We meet a fractional developer who discusses the pros and cons of how she successfully went through this process. We also discuss the issues raised with fractional agents active in the marketplace.

Panel: Catherine Monaghan, Project Director, Firstlight, The K Club
Lily Simpson, Head of Business Development, Quintessentially Estates
Simon Scott-Nelson, Director, Winkworth

11:00 Coffee

11:30 Fractional Resales. To encourage future growth and stimulate more sales it is essential the fractional resale channel becomes a more clearly defined market in its own right. The panel discusses the fractional resales that have occurred to date and the current conditions of the resale market; the pros and cons of managing the resale option on your resort and what needs to happen for effective market growth.

Panel: Peter Kempf, President and CEO, Kempf International

Preben Vestdam, Principal and CEO, Valhalla Associates

12:15 Fractional Life Awards Presentation
Fractional Life Readers Choice Awards (Fractional Developer / Club)
Fractional Life Award for Innovation and Excellence (Person, Fractional Developer / Club or Service Provider)

Fabrizio Harper, Head of Sales, Fractional Life

12:30 Ultimate Q & A – The Future of Fractionals

Philip Bacon, Managing Director of HVS Madrid and Managing Director EMEA & Asia, HVS Shared Ownership Services.

13:15 Closing Remarks From Your Chairman

13:30 Ends

Fractional Summit USA announced

Fractional Life is delighted to announce the launch of Fractional Summit USA, to be held at the prestigious InterContinental Hotel, Miami, from August 31st to September 1st 2010.

As the real estate industry adjusts to the challenges the new economy presents, many developers can no longer rely on whole ownership sales, so alternative real estate business models need to be considered.

Fractional Summit USA has been devised to attract the brightest and most dynamic minds in the fractional real estate industry to help define the ‘new rules’ and future opportunity within an ever changing market landscape.

Designed to stimulate the sharing of knowledge and fresh new ideas, pre-promotional conference ticket sales activity will also attract attendance from developers and service providers considering entry into the fractional ownership sector as a result of the falling off of the whole ownership market.

Tracey Carter, conference and event manager said: “Despite current market conditions, leading American fractional industry professionals have requested us to launch a conference in the United States with a similar format to our European event, and we’re looking forward to their support and welcoming speakers and delegates from around the world.”

Fractional Summit USA will build on the success of Fractional Summit Europe which has quickly become the region’s annual premier B2B fractional real estate conference.

“Fractional real estate now operates in a completely new market paradigm where many of the ‘old rules’ no longer apply. Our inaugural US conference promises to be an event which our delegates, speakers and sponsors can be truly proud of,” said Piers Brown, founder of Fractional Life.

Fractional Summit is the ideal place to get up-to date with the current market. With it’s global appeal, the conference is held over 2 days and packed with renowned speakers, group panels and presentations from worldwide experts. The event offers the perfect platform to network, learn and exchange information and ideas.